B) Event marketing, unlike other forms of promotion, is ineffective in connecting with consumers in an environment where they are comfortable with receiving a promotional message. Event sponsors give you the resources you need to take your event to the next level. One reason for consumer's increased sensitivity to sales promotions is: Which of the following are reasons for increase in sales promotion? Corporate sponsorship is a form of advertising in which companies pay to be associated with certain events. Unless you have an exclusive sponsorship contract, the organization you support will likely seek other financial sponsors as well. You can even apply the donor pyramid or gift chart that works so well for fundraising campaigns to your event sponsorships. They are always looking for ways to … Which the following sales promotion tools can be used to accomplish the marketing objectives of customer retention/loading, and to help build brand equity? It wanted to create some suspense and mystery for the new product. A. The traditional way to offer sponsorship was generally in the form of packages; predefined placements for a predefined price. B. Sponsor responsibilities under good clinical practice (GCP) guidelines are extensive. The future of event sponsorship requires innovative ideas, strong commitment, accountability and deep knowledge of the new opportunities technology brings. E) It is more effective than a pulsing schedule for seasonal products. 3) Emma has been hired to promote a membership-only genealogical website, which provides demographic information on over one billion people. A.Direct marketing is being used as a promotional media tool only after the invention of the Internet. Lets start off by getting on the same page through defining what an ev… Whether you’re organizing a big international meeting, a fundraising event for your NGO or a startup party, finding a sponsor is one of the top promotional activities you have to consider while planning your event.. Sponsors can help you reducing the overall costs of the event, increasing the number of attendees and improving the user experience. Public relations is a short term strategy of enhancing the image of the company. Sports sponsorship events no longer draws the biggest share of advertisement funds. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising which leads to a decline in brand equity. As event organizers, many of us have heard of event sponsorships, but until today it remains a mystery to most. Businesses, big or small, are happy to sponsor events that are relevant to their ideas. Live video can extend your reach and have a real impact on your bottom line. Sponsorship is the fastest growing form of marketing in the U.S., but it's still very much in its infancy. 21) Which of the following is true of social media? What is an event sponsorship package? Coupon, bonus packs, premiums, and samples are promotional offers that are targeted toward: Which of the following serves as a reason for the increase in sales promotion? 12) Kevin sees an ad for Crixus Car Rental on a luggage trolley at the airport. Corporations can donate money, volunteers, auction items, bar items, underwrite … Event sponsorship is a sales job, and that means cultivating positive relationships with potential sponsors over time. Find Your Perfect Sponsor Now. _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. A) Children require cognitive defenses against misleading advertisements. T/F 22) An action that is legal is always ethical. E) Advertising and promotional actions are highly visible and subject to scrutiny. 18) After Jones finished reading an article titled "101 Places To Visit Before You Die" in the travel website Excursion 2.0, he closed the page. Instead of old Food Network clips, the TVs played past clips from event sponsor NY1. 40. You can find unlimited opportunities to broaden your competitive advantage with this in mind. Probably the most common trade promotion is some form of trade allowance - a discount or deal offered to retailers or wholesalers to encourage them to stock, promote, or to display the manufacturer's products.. Types of allowances offered to retailers include: When a brand moves to the maturity stage, advertising is primarily a reminder to keep consumers aware of the brand. 7) An ad featuring actor/singer Victoria Justice for the "Body by Milk" integrated marketing campaign talks about how milk can help teens look their best. Learn even more about how to get sponsors for an event, get a free eBook! 10) ________ is generally considered the most effective method for generating trial of a new product. Event sponsorship objectives are often part of an organization's public relations activities. Here are some of the most head-scratching, amusing and awful sponsorships in the world of sports today. 23) A lapse in ethical standards or judgment in advertising and promotion can be more damaging to a company than a lapse in other disciplines. They are designed to increase long-term brand preference. Which of the following statements about sponsorship is NOT true? Some of these techniques can accomplish more than one objective. Which of the following statements is true? Marketers can use sales promotion techniques to accomplish a variety of marketing objectives. 'The New Rules of Event Sponsorships' takes a hard look into what’s changed and … 10 Sprint - $205 million. 3) Which of the following statements about event sponsorships is true? Once a sponsor is interested, it’s time to craft a sponsorship … C. They are unsuitable for gaining affinity with target audiences. However, event sponsorships offer a way to get in front of a specific target audience that may have been inaccessible otherwise. Emma is in the ________ step of the creative process outlined by Graham Wallas. But they've become hard to win — and harder to retain. A.The amount of money spent on event sponsorships has been declining in recent years B.Event sponsorships are not typically integrated into a company’s marketing communications strategy C.Event marketing and event sponsorship are synonymous A) using a sales promotion to attract users of a competing brand. New and affordable technology has changed event sponsorships. Before we dive into the steps, it would be worthwhile to properly define event sponsorship. Using the Super Bowl sponsorship opportunities as a basis, it's easy to recognize just how many sponsorship directions any community event or corporate outing may find. Which of the following is accurate concerning event sponsorship today? Sprint is the main sponsor of NASCAR’s premier series, which is called the Sprint Cup Series. d. The following includes a few ideas that many event organizers tend to overlook, but may be easily noticed just by referencing the NFL's strategy listed above: It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. Design your event to attract sponsors. True, MAGIC is able to maintain its image as the leading industry event by granting retailers access to a very large community of buyers, but it also does so by the innovative ways in which it showcases sponsors. A) It is less difficult to evaluate than a pulsing schedule. E) advertising must sell the product or service. 27) Those who value individual effort and hard work and believe that material possessions are evidence of success are likely to accept materialism as a part of the. According to ESP, 98 percent of sponsors uses social media to promote their involvement. Meanwhile, she is also assigned another project. E) Event sponsorship objectives are often part of an organization's public relations activities. Here are the 10 biggest sponsors of events and sports in the world. This ad is an example of, 19) Pay-per-click advertising is an example of, 20) Advertisers employ search engine optimization (SEO) to. Your sponsorships should form a pyramid, with several small ones at the bottom, and fewer as it reaches the top. C) more specifically target customers who may be interested in their offerings. Sponsorship package #2: Sponsored livestreams. _______ is an objective of a trade-oriented sales program. Banish bronze, silver and gold event sponsorship packages right now. It doesn’t mean that they won’t be flexible in creating a custom sponsor offering that does help you reach your goals, however. Event organizers should know that they can find great events sponsors. This is particularly true in the trade show arena. She decides to work on the new project and put the genealogical project completely out of her conscious mind, so that ideas can materialize in the meanwhile. A. The majority of the promotional funds spent on event sponsorships today go toward sporting events True A brand's pricing strategy is an essential part of the overall marketing plan. Subsequently, he saw an ad on his screen that invited him to subscribe to the print version of Excursion 2.0 magazine. Charlie, however, imposed the following additional requirements: If a third-party competitor proposes to sponsor the event, Charlie has the right to revise the agreement to include identical or more favorable terms. Some of these techniques can accomplish more than one objective. Public relations is same as publicity. B) It reduces a firm's need for public relations. 24) Which of the following is the right classification for advertisements that project sexually appealing images that don't have much relevance to the products that they advertise? They are typically inexpensive. Due to the economic recession, event spending worldwide has decreased. Really work together to find out what your sponsor wants to achieve and collaborate with them to provide a valuable partnership. Event organizers that want you to sponsor their events in exchange for a logo on the program are not interested in helping you, as a sponsor brand, reach your goals. D) There are numerous ways for consumers to access social media. Which of the following is true of event sponsorships? The ad is an example of, 13) Outdoor advertising would best be suited for a company whose communication objective is to. Evaluate each event/sponsorship opportunity to see if it is capable of drawing the people you want to reach. The oldest, most widely used, and most effective sales promotion tool is: The most popular method of distributing contributions to consumer is through: Which of the following have the highest redemption levels of all types of coupons? Event sponsorships provide fresh material to expand your content strategy. Tip: Don’t just offer your sponsors the generic bronze/silver/gold package. 4) Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating ________ appeals through advertising. 2) The rationalists of creative advertising argue that. Sales promotion techniques can be classified as either trade- or consumer-oriented. Nonprofits are also permitted to mention slogans and value-neutral descriptions of a sponsor’s goods or services in acknowledging their support. This could result in your business co-sponsoring an event with a competitor, or worse, with another business or organization that isn’t in … CRISIS AT CAPITOL 4 Dead, At Least 82 Arrested After Pro-Trump Mob Storms U.S. Capitol Menu D. They are a poor platform from which to build equity and gain affinity with target audiences. Which of the following statements is likely to strengthen her argument? 8) Which of the following statements is true about the growth of direct marketing? 5) Under Armour used ________ ads to create interest and excitement around a new product introduction for its Armour39 performance monitoring system. Which of the following statements about event sponsorships and event marketing is true? 11) Which of the following statements about event sponsorships and event marketing is true? Which of the following is a reason for this? Which of the following is an objective of consumer-oriented sales promotions? A) Event marketing and event sponsorship are synonymous. C. To do so they just need to stick to 5 key principles of event sponsorship. We need to change the way we think about sponsorship, from that of begging for money to offering a real partnership opportunity and charging fair market value for the opportunity. 8) Which of the following is an example of a trade-oriented sales promotion activity? It leverages the ________ base for emotional appeals. ; Fundraising sponsors support a nonprofit through specific events or campaigns. In fact, 30% of people who watch a livestreamed video will attend that same event the following year. You can use this workbook to value your sponsorship packages compared to market rates. So, how do you increase the value of your event without spending more money or increasing prices? Driving sales goes hand-in-ha… 26) Nina argues that it is unfair and deceptive to advertise to children. 25) In ________, marketers use nudity, sexual suggestiveness, or other startling images to get consumers' attention. You should also decide if your involvement will help you achieve your goals, whether that’s measured by new names, new opportunities, and new pipeline. 1) Which of the following is one of the five major divergence factors for determining creativity that refers to ads that contain different ideas or switch from one perspective to another? A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. D. An effective public relations program continues over months or even years. B. By connecting with the event holder on social media, you can find relevant audiences to target. Which of the following is true of consumer franchise-building promotions? Which of the following statements is true about public relations? C. Public relations is not concerned with the evaluation of public attitudes. a. It’s pretty common to think of a sponsorship package as a contract established between an event organiser and a sponsor. They are highly useful public relations tools. Companies are especially interested in sponsoring events if the sponsorship can give the brand the exposure it needs in regards to a specific demographic. A ________is an offer of an item of merchandise or service either free or at a low price that is an extra incentive for purchasers. B. Charlie has the right to display its name and logo on all promotional material regarding the event. Businesses are embracing the idea of shared marketing greatly. b. 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